All the Profits From These New ‘Literacy Is Freedom’ T-Shirts Will Support First Nations Australians

National Reconciliation Week is here for 2022, running from Friday, May 27–Friday, June 3 — and The Australian Literacy and Numeracy Foundation and Australian clothing label Deus Ex Machina have just the threads for the occasion. Collaborating to raise awareness about the ALNF’s efforts to transform and empower First Nations communities around the country via literacy, language and education, the two organisations have teamed up on a new range of ‘Literacy Is Freedom’ t-shirts. And, as well as adding to your wardrobe, they’ll help you support Indigenous Aussies as well.

On sale from today, Friday, May 27, the limited-edition shirts come in black and white, both featuring the same ‘Literacy Is Freedom’ logo on the front. Printed upon 100% cotton, that design emulates the colours and format of the Aboriginal Flag. But, it’s the fact that 100% of the profits from the tees are going to the ALNF’s work with First Nations communities that’s even more exciting.

To launch the shirts, the ALNF and Deus Ex Machina have launched a campaign featuring a heap of familiar faces — including ALNF ambassadors — all decked out in the new gear. Doing the honours: everyone from AFL legends Adam Goodes and Lance Franklin through to ex-footballer and ABC News Breakfast sports reporter Tony Armstrong, plus Baker Boy, Casey Donovan, Brooke Blurton, Isaiah Firebrace and Hugo Weaving.

The list goes on, with Michala Banas, Isaiah Firebrace, Benjamin Law, and Chloe Zuel and the cast of Hamilton all involved, too. And, so are Miriam Margolyes, Tim Minchin, Asher Keddie, Vincent Fantauzzo, Virginia Gay, Jesinta Franklin, Nathan McGuire, Luke Carroll, Clare Bowditch, Eddie Perfect, Zoe Norton Lodge, Alan Brough, Narelda Jacobs and Zindzi Okenyo.

If you’re now keen to slip on a tee and help a fantastic cause, you’ll find them on sale for $59.99 from David Jones online, in-store at select David Jones locations, and in-store at Deus Ex Machina Camperdown and Good Ways Deli Redfern.

“We need collaboration, bravery and commitment if we want to pave the way for a brighter future for Aboriginal and Torres Strait Islander children, families and communities,” said ALNF Co-Founder and Executive Director Kim Kelly, launching the shirts — and the campaign.

“We are excited to be partnering with an iconic Australian brand, standing with us and supporting our goal to give every single Australian a voice through literacy, language and education. Reconciliation is everybody’s responsibility, and it’s an important time for us all to reflect on what we can do to be part of the change. The simple act of buying and wearing this powerful t-shirt contributes to the creation of a fairer and more just Australia,” Kelly continued.

Deus Ex Machina and The Australian Literacy and Numeracy Foundation’s ‘Literacy Is Freedom’ shirts cost $59.99, and can be purchased at David Jones online, in-store at select David Jones locations, and in-store at Deus Ex Machina Camperdown and Good Ways Deli Redfern. For more information about the ALNF, head to its website.

Published on May 27, 2022 by Sarah Ward

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